Campaign Design
We were tasked with making our annual church-wide business meeting as attractive as possible. The meeting had historically been boring and poorly attended. I built the campaign out of bold colors and direct typography. The result was a buzz and excitement throughout the church, and a more than tripled attendance compared to previous years.
Social Media
We pushed the campaign primarily in house, as the target audience was church members, but we also took the campaign to social media. As the campaign progressed, we began to be contacted by other churches across the country asking to use the campaign direction for their own congregation, and asking if they could attend simply because of the dynamic promotional pieces.
Content Creation
Because of the scope of the campaign, I knew that finding and purchasing content would not be economical, nor would we have the variety needed for all our promotional pieces. So, after much research and two five-hour shoots full of trial and error, we managed to create, in-house, all the colorful paint motion shots that were used throughout the campaign.
Credits
Campaign Design and Direction by Alexander Phelps
Video Shot and Edited by Alexis Franklin
Content created in collaboration by Alexander Phelps, Alexis Franklin, & Michael Creamer